Born and raised in New York, sometimes Tad Yenawine wanted was a good slice of pizza. It was the main reason he opened Purgatory Pizza in the area that he refers to as Boyle Flats, the red-headed stepchild of Boyle Heights.

“In 2000, I bought the building because I was doing construction projects and I also have a bad habit of collecting cars and motorcycles,” Yenawine began. “The neighborhood still had no density, so if you wanted to start a retail business, this is the opposite of where you should do it. There was a restaurant in the front and it served Chinese food, but when you sell a literal mountain of Chinese food for $3, you’re relying on volume, and when there are no people, you don’t get that volume. I wanted to preserve the use and the value in the building, and I couldn’t get a good slice of pizza to save my life, so in 2007, I got together with a buddy, and we redeveloped recipes — and that was that.” . . .
Read the entire article at LA Downtown News.








