It might be hard to imagine, but Veggie Grill by Next Level’s new All American Vegan menu features Beyond Steak filet, Oshi salmon filet and Cosmic Bliss Organic Summer Strawberry ice cream — and they are all plant based, and they are available at all Veggie Grill by Next Level locations.
“Oshi is revolutionizing the experience of fish without the fish,” Next Level Burger founder Matt de Gruyter said. “We’re looking at 90-95% reduction in species that we assumed would last forever. They have come up with the process that uses real food and ingredients to create that salmon experience without the mercury, the microplastics and the overfishing.”
It is not just Veggie Grill’s menu that has expanded; in January 2024, Next Level Burger acquired Veggie Grill, adding 17 Veggie Grill restaurants to its 10 plant-based Next Level Burger locations. . . .
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Jessica Koslow 