Wearing Your Identity: PeepGame has BMX riders covered

Steve Croteau is not from around here. He was born in Brooklyn, New York, and landed in Downtown LA, home of the Fashion District, via San Diego. His journey to fashion entrepreneur is as winding and adventurous as the landscape he’s been riding for decades as a BMX biker.

The founder of the streetwear brand PeepGame LTD started BMX riding as a kid. At a local skate park, he saw and got to meet world-class rider Dave Mirra.

“I was like, this is so cool that this guy is on TV and he’s actually hanging out with the kids,” Croteau said. “It made me fall in love with BMX immediately. It was completely different from regular sports. You wouldn’t be able to hang out with a New York Mets pitcher.” . . .

Read the entire article at LA Downtown News.

Leave a comment