When Victoria Mehrnia and her husband moved to Playa Vista two years ago, one of the first things she noticed was that she had not seen any merchandise with the community’s name on it. Malibu and Marina del Rey had merchandise, so why not Playa Vista?
“I thought it could be a cool opportunity,” Mehrnia said, “and so I have been making hats myself just in our house. I played around with a couple of different ideas and came up with the name, Playa Vista Beach Club.”
The hat company is Mehrnia’s passion project, which she launched about four months ago. While she was browsing the Wednesday night summer market and year-round Saturday farmers market, she saw space for Playa Vista-branded merch. Most of her customers so far have been residents who discover her via Instagram. She meets them at The Resort, which is a community center, for the handoff. . . .
Read the entire article at The Argonaut.
Jessica Koslow 