DTLA Proud: Building a recognized Rainbow District in 2026

When Oliver Alpuche worked at Nike, he was asked to create an authentic running community. As he began to produce events and build community, he realized that work can be so much more than a job; it can spark inspiration.

“It lit a fire within me,” he explained. “When I opened a bar downtown called Redline, I still had that same passion. As I looked at starting my own business, I asked, how do I build an authentic queer community?”

In 2015, three gay bars opened in DTLA: Precinct, Bar Mattachine and Redline. One of Alpuche’s goals was to create a queer community hangout, but he also had bigger plans. DTLA Proud was born the following year to, in Alpuche’s words, let greater Los Angeles know about its vibrant gay community and nightlife. . . .

Read the entire article at LA Downtown News.

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