NORMS Is Ready for Its Close-Up: Where life — and movies — happen

Celebrated director Gore Verbinski and accomplished screenwriter Matthew Robinson have more in common than their Hollywood careers. They both love NORMS, which has served Californians as a 24/7 iconic neighborhood diner since 1949.

Most recently, Verbinski (“Pirates of the Caribbean: Dead Man’s Chest”) and Robinson The Invention of Lying”) teamed up on the film “Good Luck, Have Fun, Don’t Die,” which hit theaters Feb. 13. NORMS played a feature role in the film: “It had about 20-25 minutes of screen time,” said Ingrid Martinez, VP of Marketing at NORMS.

Love for NORMS runs deep for both filmmakers. Gore frequented NORMS on La Cienega while at UCLA School of Theater, Film and television, and Robinson conceived the narrative while dining there. . . .

Read the entire article at LA Downtown News.

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