She’s in the Smile Business

ginger

Photo by Emily Hart Roth

One look at Margaret Schniderman’s face — her bright green eyes, beaming smile and ginger-colored hair — and it’s easy to see why she picked radiant yellow to dominate Ginger’s Divine Ice Creams, her new ice cream shop on West Washington Boulevard. Three yellow umbrellas, yellow door frames, yellow chairs … the list goes on.

“Yellow is a happy color,” Schniderman, whose nickname is Ginger, explains. “I want it to feel like a little break in here. A treat. A vacation spot.”

While Schniderman is no stranger to retail, this is her first foray into the food business. Born and raised in Santa Monica, she and her husband bought DNA Clothing on Rose Avenue in 1996. Although incredibly popular with locals, the one-of-its-kind-for-some-time boutique on Rose shut its doors in January 2016.

About two years before DNA closed, Schniderman began thinking about ice cream. In 2014, she attended an ice cream making program at University of Wisconsin-Madison, one of the top two ice cream programs in the country along with Penn State. She worked in a dairy plant in the dead of winter with temperatures of 20 below, and followed that experience with a one-year gelato program in L.A.

Finally, Ginger’s Divine Ice Creams opened its doors in late January. …

Read full article at The Argonaut.

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