The Wheel Deal

food_6-21When the boutique cheese shop Wheel House opened four years ago, it seemed a throwback to a bygone era when people bought their food from specialty shops — a butcher shop for meat, a bakery for bread, and milk delivered from a local dairy.

Even though we now buy most of our groceries in one store, there’s something very charming about specialty shops. And so it was that Wheel House hit the ground running in its first year.

Founder Alex Josef, who lives nearby, was out walking one day when he noticed a for-rent sign on his future shop.

“I picked this space mainly because of the location,” he says. “This area is on the grow. I was a little ahead of the curve, but I knew where it was going. Washington is building and growing rapidly.”

A Westsider for 38 years and counting, Josef has seen the storefronts change all around him. And as a natural-born entrepreneur, he decided to embark on a passion project right in his own backyard.

“I like cheese a lot. You can pair it with wine, beer or cider. Cheese is delicious,” he says. “It’s like the food version of wine. It’s diverse, and it has a lot of influence from wherever the milk came from — what animal, what the animal is eating, different times of year. There’s a geek element to it.” …

Read the full article at The Argonaut.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: