It’s 10:30 a.m. on a Monday, and Cherryvale Farms founder Lindsey Rosenberg is already on her second meeting. That alone is not such a great feat, until you factor in that she’s nine months pregnant, the mother of a two-year-old daughter, and that her company — which produces 100% plant-based baking mixes and on-the-go treats — is undergoing a brand redesign. And yet the 34-year-old is the image of calm and control.
“My inbox is only at 36,” she says with a smile when I ask if she’s overwhelmed every day.
We’re sitting comfortably in the front lounge of her husband’s ad agency in Playa Vista.
“After USC, I worked in fashion and entertainment for a few years,” Rosenberg shares. “And I was ready for a big change.”
Change meant going back to the farm — literally. Rosenberg grew up in Soquel, just south of Santa Cruz, population 1,000. Her parents still live on their hobby farm, growing fruits and vegetables on Cherryvale Avenue.
Rosenberg and her father, a veteran entrepreneur, set out to create a brand out of the Cherryvale Farms story. …
Read the full article at Playa Vista Direct.