Some entrepreneurs struggle for years and never make it. Others get it right on the first try.
Samohi sophomores and close friends Bo Okin and Davio Sokolow have hit paydirt with Mercury Denim. Okin, who designs the jeans, and Sokolow, who oversees the legal and financial side of the business, have only dropped two designs of 100 jeans each, one in September 2025 and the other in February 2026; the first sold out in under 5 minutes and the second in 7 seconds. The jeans are available exclusively through their website with no advertising and no outside backing. The third drop is scheduled for August.
“Most of the buyers, we have no idea who they are,” said Okin. “There’s been sales out of the country, a few in Japan, a few in Italy, some in Paris. Mostly how the word gets out is that I manage the social media and the promotion of our jeans. I mostly promote on TikTok and Instagram. I post every single day, and that definitely gets the word out.” . . .
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Jessica Koslow 