Sometimes being called a hidden gem is a compliment. Other times, being hidden is not the goal.
Take Marina del Rey, for instance.
“Marina del Rey is oftentimes thought of as a hidden gem,” said Janet Zaldua, CEO of Marina del Rey Tourism, “and we don’t want to be so hidden anymore.”
This sentiment rings especially true now that FIFA World Cup 2026 has landed at its doorstep. Marina del Rey is 20 minutes from SoFi Stadium, where eight matches will be held through July 10.
“I’ve been involved with the visitor experiences committee of the Los Angeles Tourism & Convention Board,” explained Zaldua. “We heard from LA Sports & Entertainment Commission about what folks can do to participate. There was a lot of talk about how this is going to bring a lot of energy to Los Angeles. We didn’t want to be on the sidelines.” . . .
Read the entire article at The Argonaut.
Jessica Koslow 