On Sunday, Oct. 4, Coffee Bean & Tea Leaf threw itself a 63rd birthday community. The prize wheel was spinning at Santa Monica’s Third Street Promenade, cold brew samples were available and the brand’s official mascot Mr. Ice Blended was taking photos with fans and dancing along to the Power 106 DJ in the pop-up booth, who was raffling off fun prizes. Coffee Bean’s birthday festivities kicked off on Sept. 29, National Coffee Day, and will last all month long with exclusive collectibles and special offers.
Although competition is fierce in the coffee space, Coffee Bean is proud to be born and raised in LA. All of its coffee is roasted in Camarillo — and has been roasted locally since the brand launched in 1963. According to Dana Castaneda, Coffee Bean’s Vice President of Marketing & Communications, Herbert Hyman launched the company before coffee was as popular as it is today.
“We were the ones that started the movement of the ice blended and cold brew coffee,” Castaneda said. “There were a lot of things that we were doing ahead of most of our competition. What I love is we are deeply rooted in LA, and we’re a big part of the community.” . . .
Read the entire article at LA Downtown News.
