Erich Joiner is a filmmaker, artist, race car driver and the owner of goodboybob Coffee Roasters, which has locations in Santa Monica, Manhattan Beach and now Venice, inside Deus Ex Machina, at the corner of Venice and Lincoln Boulevard. Although he owns a coffee company that he’s incredibly proud of, Joiner would not consider himself a coffee professional.
“So little of the credit should go to me,” he explained. “I can take credit for being the inspiring North Star, but I’ve hired an incredible team, like the all-stars of coffee.”
The team includes director of operations Drea Kolev, who once worked at Destroyer in Culver City with two-star Michelin chef Jordan Kahn, and Marcus Young, the head of the green-buying program and roastery. It is because of Young that Rwanda Nyampinga, with notes of black currant, hazelnut and dark chocolate, is goodboybob’s featured single origin—it is a washed Bourbon bean grown at 1,760 meters by a women’s cooperative near Nyungwe Forest. Inspired by living on farms in his youth, Young launched an initiative to teach women in countries like Panama and Ethiopia to grow coffee that would get a higher price at market. . . .
Read the entire article at The Argonaut.
