Birth of a Dream


Photo by Carley Rudd

“Chez Tex,” reads the yellow painted letters on the glass door on Main Street. Maybe you’ve passed by and wondered, “Who’s Tex?”

It’s Jesse Tex Feldman, a 36-year-old restaurateur named after his grandfather, and whose restaurant is the only eatery on the east side of Main Street between Rose Avenue and Marine Street.

Jesse grew up at Ashland Avenue and Fourth Street in Santa Monica. Twelve years ago his family opened Barndiva, a wedding destination in Healdsburg known for its elegant farm-to-table fine dining. Let’s just say hospitality is in his blood.

After spending some time in New York City, where he worked in corporate America and met his wife Hayley, the two decided to shake things up. They quit their jobs in pursuit of their passion: food. This past August, Chez Tex celebrated its one-year anniversary.

It took the couple, who also have a 10-month-old daughter named Loulou, about three years for their dreams to materialize. It took one year to find a location, one year to build it out, and one year to acquire permits and a beer and wine license.

“This was the first place we saw when we started our hunt in Santa Monica and Venice,” says Hayley. “But it presented a lot of challenges. It would take a lot of work.” …

Read the full article at The Argonaut.

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