In 2017, N’ice Cream fell into Omid Torkian’s lap, metaphorically.
As his wife Elaheh (or Ellie as people call her) tells it, they had been looking to jump into the restaurant business. More specifically, Omid was looking for a business for her to nurture — and she just happened to be pregnant with their third child.
N’ice Cream’s previous owner was looking to sell the Playa Vista location, and the Torkians saw the perfect opportunity to “start small and get the ball rolling,” Ellie says.
After opening in February 2017, Ellie conducted what would be the first revamp of the shop. She upgraded the vibe to a bright and pastel interior, added a refrigerated section with fresh fruit, and put her skills as a former art teacher to work by designing their mascot, Mrs. N’ice Cream, who is painted on the wall and smiles at customers.
They also expanded the types of soft serve they offered beyond strictly gelato or frozen yogurt. …
Read the full article at Playa Vista Direct.
Jessica Koslow 